Madonna’s shoes prove to be a hit

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The ‘Queen of Pop’, Madonna, has scored a hit in the fashion world thanks to her new shoe range, Truth Or Dare.

BY BIBBY SOWRAY | 31 JULY 2012

 

Photo: Rex

Madonna’s latest venture into the world of fashion has proved to be an unprecedented success. The pop-up shop which exclusively houses her new shoe range, Truth Or Dare, in Selfridges’ Oxford Street store has reportedly become the most successful footwear space in the store.

“It’s been thrilling to see our customers’ response to this project – the Truth Or Dare collection has proven to be our most commercially successful footwear pop-up this year so far,” shoes buying manager Helen Attwood told vogue.co.uk.

READ: Georgia May Jagger turns Material Girl

“It’s one of the most successful celebrity endorsements we’ve ever worked on. We have already had to re-order on almost half the styles we carry,” added Attwood. “Bestselling styles have been the Panu studded court shoe and the Cedia brogue in black.”


The best-selling ‘Cedia’ brogue, £120

The Truth Or Dare designs are created in collaboration with the singer’s long-time stylist and costume designer Arianne Phillips. The range is stocked exclusively at Selfridges until September 1 and prices range from £80 for ballet pumps to £480 for over-the-knee boots.

Madonna also owns the Material Girl label, which she co-designs with her teenage daughter Lourdes.

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